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Deeply exotic, tantalisingly mysterious and
intense, SICAL has the power to intrigue and enchant. Sourced from
the best coffee-producing countries in the world, each SICAL blend
has a character evocative of its origin.
Vicente Peres, a dynamic and enterprising man,
had abandoned his functions as manager of the firm Telles &
Co. to pursue his great vision. Vincente had an in-depth understanding
of the coffee importing and roasting field and he was particularly
fond of the ritual of enjoying a good coffee accompanied by
a quiet chat with a group of friends. Because of his astuteness,
he stood up as a beacon within the coffee society. Realising
there was a void in the raw coffee import market, he acted with
determination to fill this gap and in turn satisfy the market's
needs. On the 25th of April 1947, the Sociedade Importadora
de Cafés Lda (Coffee Importing Company Ltd) was established.
SICAL started its activity as a roasted pure coffee importer
in the city of Porto, with less than ten employees and without
their own manufacturing plant. However, the company’s
growth and expansion finally forced the construction of their
own roasting plant. SICAL was now an autonomous operation.
In September 1956, SICAL started operating, roasting and packing
coffee beans in small cellophane packets - a packaging process
until then unseen in Portugal. This was the beginning of SICAL's
pioneering image within the coffee market. Staying vigorously
at the forefront of the multitude of coffee producers, Vicente
Peres invested in the modernisation and strengthening of the
SICAL image, and embraced the future when it was the first Portuguese
make of coffee to advertise.
In 1985, a new factory was built with the most recent technology
and unequalled hygiene conditions. It was the start of a new
era for coffee. The campaign to launch new packaging with an
aroma control valve introduced a new communication concept:
“coffee’s origins” emphasising the product’s
genuine character in relation to the SICAL consumer.
In 1987 SICAL, was acquired by Nestlé, whose worldwide
experience in this market greatly benefited the SICAL brand.
Further to the high quality standards that SICAL got its consumers
used to, its factory in Porto has held the Quality Certification
within the scope of the ISO 9002 standard since 1998.
In 2005 Nestlé South Africa introduced SICAL to the
South African out of home market, providing consumers with the
origin of true coffee pleasure.
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